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Instagram has a massive following of smartphone users who use it just about any time. Pinterest is viewed during leisurely hours like watching TV or spending some time with the family in the evenings. They use it anytime around the day, depending on the ease of work, breaks, etc.
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LinkedIn is used by professionals and the working community.
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Just like Facebook, it has been mainly audience-dependent. People use it more while commuting and during breaks. Twitter is the best place for marketers to interact and engage with end-customers. So, it depends on who the audience is and how they use this social network. We all are familiar with the major social media platforms, but knowing their basics is the key to understanding why the best timings change for each of them.įacebook is one of the leading platforms with the largest audience and is accessed both at home and work through different devices. Let’s first know the basics of how different users use social media platforms! Why is the Best Time to Post Different for every Social Platform? The best time will help you grab the eyeballs, but from there, the fate lies in the quality of your content. However, this doesn’t mean you will crack the engagement code just by posting at the best times. With the help of the best times to post on social media, you can maximize the chances for your audience to both see and engage with your posts. The most recent posts are prioritized to rank higher on the feeds over days or week-older posts. Recency is one of the major elements that play a part in showing your post on social media feeds. Why Does the Best Time to Post on Social Media Matter?